Awapuhi Wild Ginger is a color-safe, sulfate-free shampoo designed to thoroughly cleanse while protecting color and repairing dry, damaged hair. Hand-harvested awapuhi extract from a Hawaii-based farm balances moisture for manageability and shine, while KeraTriplex® keratin protein technology replenishes every strand for healthy-looking hair.
Key Features and Benefits
Gentle, Yet Effective
KeraTriplex® technology helps this Awapuhi Ginger shampoo replenish strands as it helps repair damage. It is ideal for dry, damaged hair and color-treated hair, inviting moisture back into your locks.
Color-Safe and Moisture-Rich
The formula is sulfate-free (without SLS, SLES, ALS), ensuring color longevity while delivering gentle cleansing. Awapuhi Wild Ginger® extract keeps hair manageable and shiny, supporting a healthy, glossy appearance.
Exclusive KeraTriplex Technology
It's an exclusive blend of keratin protein that helps repair hair and protects against damage. This liquid formula of isolated proteins is virtually identical to the keratin found in human hair, reinforcing strands from within.
From Our Farm to Your Hair
In 1983 our co-founders established a farm in Hawaii that uses solar power and captured rain water. All of the awapuhi used in our products is still grown and hand-harvested there today. Caring for the Earth
Be transported to an island retreat with the fragrance of fresh notes of bergamot and lemon, which create a bright, energetic top note over the exotic complexity of ginger and beautiful florals. This scent combination enhances the luxurious experience while remaining true to the product’s professional heritage.
Heritage and Sustainability
Awapuhi Ginger has long been valued by native Hawaiians for moisturizing skin and hair. The vision behind Paul Mitchell’s Awapuhi line began in the early 1980s when the gel from the awapuhi flower lathers and reveals natural benefits. The farm’s regenerative practices include hand-harvesting, solar drying, and replanting roots for future harvests, ensuring a sustainable supply of awapuhi extract for products.
Product Range and Usage
The Awapuhi Wild Ginger range includes formulations designed to transform dry, damaged hair and provide targeted professional treatment with dramatic, instant results. The hydrating conditioner complements the shampoo by conditioning and replenishing hair, while a HydraTriplex Treatment offers an at-home moisture boost.
Application tips: Massage into wet hair, rinse, and note that ingredients are subject to change; review the purchased product’s listed ingredients if there are any concerns. This line emphasizes moisture, manageability, and shine for hair that may be damaged from processing or natural dryness.
From Our Farm to Your Hair: The brand emphasizes a consistent story across products, with a renewed look featuring at least 25% post-consumer recycled (PCR) packaging. Each bottle or tube is unique in color due to the recycled content, aligning with sustainability goals without compromising performance.
Fragrance and Sensory Experience
The fragrance blends bergamot, lemon, ginger, and florals, with deeper notes including green tea, lily, jasmine, musk, wood, and spice. This aromatic profile aims to transport users to an island retreat while delivering professional-grade results at home.
HydraTriplex and Beyond
A single shot of HydraTriplex Treatment provides three levels of nourishment to instantly soften parched strands and improve manageability, reinforcing the hair’s strength against future damage.
Awapuhi Wild Ginger® combines luxury professional treatments with high-performance stylers, infused with Hawaiian awapuhi extract and proprietary technologies. The line is designed to get the ultimate moisture, transform dry, damaged hair, and perfect individual styles.
Practical Notes
- Massage into wet hair, rinse thoroughly.
- Ingredients are subject to change; review the product label before use if you have concerns.
- The same farm-to-hair story informs both the shampoo and conditioner ranges, with a shared emphasis on sustainability and regenerative farming practices.
