Introducing a premium pomade that combines a strong hold with a lustrous finish, infused with hops to boost scalp vitality. The 101 Proof Classic Pomade delivers a high sheen while still allowing you to run your fingers through your hair, making it ideal for classic slick-backed looks or defined, controlled styles.
Formulation and key claims
What it does: Provides strong hold with a high sheen finish to the hair.
Ingredient highlights: Hops are infused to add protein and help combat dandruff while supporting scalp health.
Fragrance notes: Tonka bean provides a sweet, spicy scent reminiscent of vanilla and almond, complementing the beer-inspired hops aroma.
Texture and finish: Water-soluble formula that rinses out with ease, offering a durable but manageable styling experience.
Conscious beauty: The product meets pillars of the Macy's Conscious Beauty Program, including conscious ingredients, cruelty-free practices, vegan considerations, and/or packaging with care.
How to use
For optimal results, emulsify a dime-sized dollop in your hands and work through towel-dried hair. Start at the back of the head and work toward the front to coat roots evenly, avoiding clumps in the front portion.
Benefits and performance
- Max Hold: Maintains a firm style through the day.
- High Sheen Finish: Adds a polished, classic look with noticeable shine.
- Hair Health: Hops extract tones the scalp and helps regulate dandruff, while hydrogenated castor oil supports hair growth, thickening, and damage control.
- Water Soluble: Easy to rinse out without leaving residue.
- Fragrance Experience: Tonka bean scent provides a refined vanilla-spicy aroma.
Usage tips and routine compatibility
Pair the pomade with compatible products for a complete styling routine: shampoo, conditioner, styling cream, and sea salt spray. The lightweight, beer-infused formula fits well with layered grooming approaches and can be used in various classic styles-from pompadours to tidy, controlled looks.
Packaging and sustainability
Packaging meets “Packaged with Care” criteria as part of conscious beauty standards. The product’s packaging reflects a focus on responsible and ethical presentation alongside vegan and cruelty-free considerations where applicable.
Practical notes
Precautions: Avoid direct contact with eyes and do not ingest. This pomade is designed for external use and should be applied strictly to the hair to achieve the intended hold and finish.
Dick Johnson's Academy: How To Use Pomade
| Feature | Details |
|---|---|
| Hold | Maximum |
| Finish | High sheen |
| Fragrance | Tonka bean scent with vanilla-spice |
| Solubility | Water-soluble; rinses out easily |
| Key active | Hops extract; hydrogenated castor oil |