Thanks for sharing your story with us Germana. I moved from Fortaleza, Brazil, 18 years ago straight to Los Angeles. My business was born from my own necessity to have a natural way to wax due to my very sensitive skin and my pain tolerance being close to zero. So, I tried to find natural wax, like the one that I used to have in Brazil and I couldn’t find it. I tried some places, but I couldn’t take the pain. Then I decided to make my own wax using 100% Pure Honey from my dad’s Bee Farm in Brazil. I used to bring a lot of honey from his farm. In the beginning I was making it just to wax myself, my roommates and friends, just for fun, then soon enough lots of girls from the Brazilian community started to contact me for the service, and then they started telling their friends and like that my clientele grew so much! Oh boy, it was not easy… been from another country, not having English as the first language was very challenging, that’s why I tried to grow organically.
Is not easy to find great people to work, people that we can count on, that has passion about waxing, beauty. But thank god I was able to find some great ones over the years that are growing with me and helping me a lot on this journey. Also, is very hard to find the balance between work, family, kids and friends. I am still having a hard time with this balance. For 10 years I was one girl show. I was the only one making the Honey Wax, booking clients, confirming appointments, doing the waxing service, doing the checkout, sending reminders, promoting the business, etc.. and only 6 years ago, I started training some friends that were also Estheticians to work with me at my location in Santa Monica. That was the best thing I had done, I trained them to do my way, my technique, with my honey wax.
We specialize in Brazilian Bikini for female and male clients. We do it really good, actually, we are great on Brazilian Bikinis and clients love to have their service done by authentic Brazilian girls. We are so proud of our honey wax, because is 100% natural, made in house by myself and my family, it is eatable, great for all skin and hair types. Great for face and full body waxing. Over those 18 years our clientele grew exponentially. We now have not only Brazilians clients but clients from all over the word that live in LA or visitors. We opened our 2nd location in 2014 in Beverly Hills for the happiness of our east side clients. And last September, we opened our 3rd location in Agoura Hills partnering with my great and beautiful friend and also a wonderful Esthetician Patricia Diamond to serve the valley area.
My team of estheticians grew a lot but with quality, I have the best ones and I am so lucky to have 2 cousins that are part of the team Jessica Lima and Andrea Gomes, they are my hands and feet. They help me a lot not only doing waxing but also at the administration of the business and manufacturing of the Honey Wax. We are about to open another location in Hermosa Beach and another one in Brentwood to serve the demand of clients that look for a natural way to wax, without the chemicals of regular wax. We have clients from all over the world. They love the Honey Wax because is natural, less painful, gentle on the skin and causes less irritation and less ingrown hairs and it is eatable! The waxing experience that we provide to clients is also unique. Our waxing room is beautiful, good size, super clean and with a TV playing music videos to make the experience even more fun and enjoyable! And the service is not only for girls anymore. Our Santa Monica is our oldest and busiest location. The Beverly Hills location for the last 4 years serve Beverly Hills, Hollywood and all the east side area.
What makes Brazilian Honey Waxing in Agoura Hills unique
The signature feature is a 100% natural honey wax made in-house from family honey, designed to be gentle on sensitive skin and to reduce pain and irritation. The process emphasizes a natural alternative to conventional hard wax, focusing on skin health, fewer ingrown hairs, and a pleasant experience during waxing sessions. The business emphasizes quality over rapid expansion, prioritizing trained estheticians, consistent technique, and a clean, inviting waxing room atmosphere.
Clients come from diverse backgrounds, including locals in Agoura Hills and visitors who seek a Brazilian waxing experience with authentic techniques and a personal touch. The services cover Brazilian Bikini waxing for both female and male clients, with attention to comfort, efficiency, and results. The team includes family members and trusted colleagues, ensuring continuity of the Honey Wax method and its benefits across locations.
Service philosophy and client experience
The experience centers on a natural, less painful waxing method, a clean and welcoming room, and a relaxing environment with music videos to enhance the session. The approach emphasizes long-term relationships with clients and a careful balance between professional growth and personal life. The brand also highlights its global clientele who appreciate a natural alternative that is gentle on the skin and compatible with various skin and hair types.
Locations and future plans
Santa Monica remains the flagship location, with Beverly Hills serving the east side area for several years. The Agoura Hills location expands the reach of natural honey waxing to the valley, and plans for Hermosa Beach and Brentwood indicate ongoing growth driven by demand for chemical-free waxing options. The expansion strategy prioritizes quality teams, consistent honey wax production, and a commitment to authentic Brazilian waxing techniques.
Key advantages of choosing Brazilian Honey Wax
- 100% natural honey wax made in-house, suitable for all skin and hair types.
- Less painful experience with reduced irritation and fewer ingrown hairs.
- Suitable for face and full body waxing, including Brazilian bikini zones for both sexes.
- Authentic Brazilian technique delivered by experienced estheticians and family members.
- Relaxing waxing environment with a clean, well-designed room and entertaining ambiance.
Practical considerations for clients
- Booking and appointments are managed with a focus on reliability and personalized care.
- Clients come from around the world, reflecting the global appeal of natural waxing in Los Angeles.
- Expanding services to multiple locations aims to meet rising demand for chemical-free waxing options.
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In summary, Brazilian Honey Waxing in Agoura Hills offers a natural, gentle alternative to traditional waxing, rooted in a personal story, 100% natural honey wax crafted in-house, and a growth-focused team dedicated to quality and client satisfaction.