EWG VERIFIED Clarifying Shampoo: A Deep-Cleansing, Naturally Derived Solution for Radiant Hair

Clarifying Shampoo is designed for a deep scalp cleanse and helps remove styling product buildup, accumulated impurities, and excess sebum. ATTITUDE recommends using it once a week at most, since overuse can dry out hair. It's not meant as an everyday shampoo, but rather an occasional addition to your routine.

Key claims and positioning

Formulated with 97.9% naturally sourced ingredients*, our vegan Clarifying shampoo restores your hair’s shine. Its formula contains lemon leaves extract with antioxidant and invigorating properties to revive radiant hair. It is infused with a gentle apple fragrance with refreshing cucumber and Earl Grey notes and offered in an eco-refill format that’s easy to carry and use at home. Get even more dazzling results with our Clarifying conditioner! Don’t miss out on this hair care routine.

  • EWG VERIFIED®
  • DERMATOLOGICALLY TESTED
  • VEGAN
  • Fragrance
  • Lemon Leaves & White Tea scent
  • Eco-refill format for home use
  • Free shipping over $74 and loyalty points available

For the product: Apply to wet hair, lather, then rinse. It gently absorbs excess oil and sebum while restoring your hair’s shine. The formula is enriched with watercress and Indian cress extracts known to purify and tonify hair.

clarifying shampoo ingredients infographic

Formula and ingredients

Aqua / Water / Eau, Sodium Coco-Sulfate, Glycerin, Coco-Glucoside, Sodium Cocoyl Isethionate, Lauryl Hydroxysultaine, Citric Acid, Inulin, Glyceryl Oleate, Sodium Chloride, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Panthenol, Citrus Limon (Lemon) Leaf Extract, Nasturtium Officinale (Watercress) Extract, Tropaeolum Majus (Indian Cress) Extract, Camellia Sinensis (Tea) Leaf Extract, Leuconostoc/Radish Root Ferment Filtrate, Benzyl Acetate, Cis-3-Hexenyl Salicylate, Dimethyl Heptenal, Linalyl Acetate, Triethyl Citrate*, *Fragrance (Parfum). Our products are constantly evolving, hence, please refer to the product packaging for our most accurate ingredient list.

The liquid version uses lemon leaf and white tea to revive shine, while there is also a Clarifying Shampoo Bar that offers a plastic-free, concentrated, travel-friendly format with Earl Grey and cucumber notes for a distinct sensory experience. Both are designed for weekly use as part of a clarifying treatment.

ingredients list diagram

Usage and packaging details

For the product: Apply to wet hair, lather, then rinse. FOR EXTERNAL USE ONLY. The eco-refill format is designed to be easy to carry and use at home. To release the spigot on the boxed product, push in the cardboard tab, pull the spigot out, then push the tab back in to hold it in place. Carefully remove the safety seal from the valve by pulling on the small stem. Lift the two small side handles upward while pressing the upper part of the spigot with your thumb. Ensure any receptacles to be filled are clean and dry.

Clarifying shampoos can slightly shorten how long artificial hair color lasts due to their more intensive purifying action. It is best to use it sparingly on color-treated hair, and to avoid using it right after a fresh color treatment. The day-to-day use is not recommended; weekly application aligns with guidance from ATTITUDE.

What Is Clarifying Shampoo & How To Use It | Men's Hair Advice

Related products and routine enhancements

Get even more dazzling results with our Clarifying conditioner to complement the shampoo. Save with a set and explore the favorite pairings for a comprehensive hair care routine. The Clarifying Shampoo Bar provides a plastic-free option that is travel-friendly and pairs with the same cleansing purpose.

Product Key Benefit Format
Clarifying Shampoo Deep cleanse, removes buildup, restores shine Liquid (eco-refill)
Clarifying Conditioner Enhances shine, nourishes after cleanse Liquid
Clarifying Shampoo Bar Plastic-free, travel-friendly Bar
comparison chart of clarifying formats

FAQ highlights

  • Clarifying Shampoo is designed for a deep scalp cleanse and should be used weekly, not daily, to avoid drying hair.
  • Both formulas share the same purpose: deep cleansing and clarifying; the liquid version emphasizes lemon leaf and white tea for shine, while the bar emphasizes portability and concentration.
  • Color-treated hair should be treated with care; use sparingly and avoid immediate post-color use.

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