Wigs have been around for millennia-and it’s clearly taken that long to perfect the technology. When you hear the word, it may conjure images of visible lace, a bob that’s slightly askew, or bangs that are just…wrong. But that’s not the case anymore, which may be one of the reasons so many women are experimenting with them right now. “Wigs look much more realistic than they have in the past,” says Nicole Mangrum, Oprah’s hairstylist. “If you think back to the options of the ’60s, you knew they were wigs. Now you could see someone and you may never know. There are so many different textures, colors, and lengths to try-it’s a really exciting time to play.”
And some of us already are. According to a recent research report, the global wig and extensions market is worth $5.8 billion and is projected to hit $13.3 billion by 2026. Examples of the fun, versatility, and self-expression that wigs offer are all over social media, with stars like Katy Perry, Lizzo, Kim Kardashian, and Cardi B frequently flaunting fabulous styles on Instagram. Now it’s your turn to get in on the fun. Our info-packed compendium will help you define the differences (synthetic versus human hair, full-length versus closure), identify the right tools (yes, you may need a special shampoo), and find the best places to shop.
Choosing the right option: natural vs. synthetic, full-length vs. closure
Natural: Made from human hair, these wigs can be pricey, ranging from $350 to $4,000, says Isaac Davidson, co-owner of Wigbar in New York City. But there are benefits to shelling out all that money: “You’ll get much more longevity from natural hair, which can last for months-even years-with proper care,” says Brittany Johnson, a hairstylist and senior content manager for online wig company Mayvenn. If it’s a more realistic look you’re after or you want to be able to style your wig as you would your own strands, human hair is definitely the way to go.
Synthetic: These wigs are fashioned from polyester or acrylic fibers, and, according to Davidson, you can purchase a decent one for well under $200. But besides mere affordability, synthetic wigs do have other pluses. For one, they’re weather-resistant. “When synthetic hair is styled, you can pretty much walk outside in a hurricane and nothing will change,” says Davidson. Faux versions are also an excellent choice for commitment-phobes. “It’s a great way to experiment with different colors without spending a million bucks,” he adds. The one major drawback, Johnson says: Artificial hair isn’t as suited for everyday use and will start to show wear and tear sooner.
Lace-front: A lace-front wig is made with a thin piece of mesh attached to the front that allows for a more natural-looking hairline. “In the past, lace-front wigs were too pricey for the average person, but now you can buy inexpensive ones for $30. They’re not amazing, but for certain things they work,” says Davidson. The lace can be secured with glue or adhesive to prevent slippage, but pros suggest doing so with caution and carefully following the instructions. Additionally, there are several types of lace-fronts you can choose from: Full-length, Frontal, Closure. “If you’re not yet a pro at cutting lace, opt for a closure wig,” says Johnson.
Custom: For a 100 percent foolproof option, this is the way to go: An expert designs and crafts a unit that is perfectly tailored to your head size, face shape, and tastes-a service that’s worth it if it fits your budget and lifestyle.
Real experiences and motivations
“I was in a rut and needed a change.” Javi Osei, going through a divorce, hoped that bringing fresh new energy into her life would start at the very top of her head. “Hair is so intimately tied to identity that a new style can really impact your confidence and perspective,” says the 41-year-old writer, content creator, and boy-mom. To give both a boost, Upgrade Boutique created the Diana Ross-inspired Afro and the long, wavy look ($710 and $1,040; upgradeboutique.com). “I love both,” says Javi. “I never wear my hair lighter, so it was nice to try a different color. I’ve worn the long wig many times since the shoot, and I always get compliments.”
The best places to shop online
It’s 2022, so you can order a wig online from your living room and receive it the next day. The challenge, however, is figuring out what to buy by peering at an image on a computer screen. Look for sites that offer real help: “Give the customer service rep your measurements, ask what they’d recommend, and ask lots of questions,” Mangrum says. “Go online and check out reviews. YouTube is an excellent source of information-there are a lot of influencers that produce content about wigs and textures.”
Upgrade Boutique sells high-quality extensions and mostly custom natural wigs made using inspiration photos that you upload to the site. Users can track the wig-styling process and request changes. Brilliant! Mayvenn offers guidance the entire way, helping shoppers pick a style and then connecting them to local stylists for cutting, coloring, installation, and upkeep. (Bonus: If you choose a stylist recommended by Mayvenn, they’ll cover those costs.) Hairdo is equally useful: The site provides well-produced tutorials to help consumers master the basics of wig care and styling.
Care and styling basics
Chloe Morris, 31, knows what every curly girl does: Sometimes spirals have a mind of their own. A stylist helped her try two looks-a icy blonde layered look and blown-out waves ($139 and $425; thewigcompany.com). “I initially worried I couldn’t pull off the looks, but I ended up loving the final selections.”
Styling 101: A little zhuzhing can help make your wig look more natural. When you get your wig home, take it out of the packaging, give it a good shake, and then finger-comb it. Wigs can get squished in the box, so shaking it out gives it that oomph again. If you have a nice wig that you plan to wear regularly, experts say it’s worth investing in professional customizing to suit your face. Your regular hairstylist can often do this or refer you to someone with stronger skills.
Before you put it on: Prep your hair to avoid bumps or unevenness. Braid into cornrows or fasten into pin curls to keep hair flat against your head. Slip on a wig cap for protection, or try a silicone band like Wigyy Wig Grip Headband. Treat human hair as gently as your own hair.
When styling at home: Human-hair wigs can withstand heated tools and regular products because they’re made from real strands. If you often use hot tools, spritz on a heat protectant. There’s less freedom with synthetic wigs; some can be styled with minimal heat, but they often don’t hold a curl as long as human hair. Avoid hairsprays and harsh products, and steer clear of heavy oils on wigs. Always follow manufacturer guidance for products and care tips.
Care and maintenance: routines and products
Detangling and washing: Detangle before washing, set on a head, and work from ends to roots with a wig brush or wide-tooth comb. Wash and condition every two weeks or every 10-15 wears for regular use; more often if you wear it daily. Human-hair units don’t require special products, but synthetics may need dedicated shampoos: Design Essentials Wigs & Extensions Conditioning Shampoo and Detangling Blow-Dry Conditioner can hydrate and protect faux hair from heat damage and color fade. Gently lather, rinse, and finish with conditioner on the ends. Handle lace gently and use appropriate solvents for adhesives if needed.
Drying and storage: Let your wig air-dry overnight on a mannequin head to protect its shape. Replace products as needed; overusing products shortens wig life. If a wig becomes matted or loses its style, it’s time to replace it, though you might be able to replace only the lace in some cases. A worn-out wig can be an opportunity to shop for a new one.
Extra considerations and glossary
There are many terms to know: lace fronts, mono tops, cap constructions, density, knots, bleached knots, and more. The guide below covers major wig and topper types, along with practical expectations at different price points. This article discusses emotional aspects of wig shopping, a full glossary, and honest breakdowns of what to realistically expect as you shop across different brands and budgets.
Remember: you are not just buying hair-you are buying back comfort and confidence. The right wig for you depends on lifestyle, fibers, cap construction, and length. Start with what matches your daily routine, then refine by texture, color, and fit to achieve a natural look and comfortable wear.
