Define your style with Jet Black - an iconic, ultra-rich permanent creme gel hair dye designed for dark, textured hair and curl patterns 4-8. Dark & Lovely Fade Resist Rich Conditioning Color in Jet Black is more than just hair dye; it's a statement. This captivating shade empowers you to make a bold move, delivering an intense, head-turning hue that illuminates your natural beauty with unparalleled depth.
For over 110 years, Softsheen-Carson has been dedicated to providing beauty to all consumers of African descent with innovative, tailor-made products. Our breakthrough Fade Resist Rich Conditioning Color is an innovative formula that delivers vibrant, fade-resistant color and shine. This anti-drying creme gel hair dye is formulated with Olive Oil for moisture and contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power-especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color that lasts for up to 8 weeks. This permanent non-drip hair color offers exceptional gray coverage and is designed to provide intense nourishment from root to tip.
*We consider an ingredient to be naturally derived if it is unchanged from its natural state or has natural sources and has undergone processing yet still retains greater than 50% of its molecular structure from natural plant or mineral sources. Getting stunning, salon-quality results at home is easy with Dark & Lovely Fade Resist.
• Step 1: Preparation. • Step 2: Application. • Step 3: Process. • Step 4: Rinse. • Step 5: Condition. Apply the conditioner formulated with Olive Oil. Leave on for the recommended time, then rinse thoroughly. Fade Resist by Dark & Lovely is the trusted hair color line designed for women of color. Explore a wide range of rich, vibrant shades made for natural, textured hair. Achieving vibrant, permanent Jet Black hair color at home is easy with Dark & Lovely Fade Resist. Enhance your fade-resistant hair color with our nourishing Fade Resist Moisture Mask.
This rich blend significantly boosts hydration, leaving hair soft, healthy-looking, and protected after every color application. Want a different shade than our Jet Black hair color?
Brighten your look with Honey Blonde - a radiant, warm blonde permanent hair color designed to pop beautifully on dark, textured hair. Introducing Dark & Lovely Fade Resist Rich Conditioning Color in Honey Blonde - your innovative formula for vibrant, fade-resistant blonde hair and dazzling shine. This permanent hair color is specifically designed to deliver a luminous, warm honey blonde hue that beautifully brightens dark, textured hair, catering to the unique beauty and needs of women of African descent. Our breakthrough Fade Resist formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power-especially crafted to help protect relaxed and natural hair while coloring. The nourishing care of our Fade Resist formula features Argan Oil and Vitamin E, providing intense nourishment from root to tip. The result is silky, shiny hair and luxurious, radiant color that lasts for up to 8 weeks. This permanent non-drip hair color offers exceptional gray coverage and is complemented by a rich Moisture Mask infused with Shea Butter, Sunflower Oil, and Vitamin E for intense hydration.
Why Fade Resist Works for Dark and Textured Hair
The Fade Resist line is designed with textured, natural, and relaxed hair in mind. Olive Oil provides moisture, while Moisture Seal Technology doubles the conditioning power to protect hair during coloring. Argan Oil and Vitamin E deliver nourishment from root to tip, contributing to a silky, shiny finish and long-lasting color that resists fading for up to eight weeks.
Application Steps for Best Results
- Preparation
- Application
- Process
- Rinse
- Condition
After rinsing, apply the conditioner infused with Olive Oil or Argan Oil and Vitamin E, then leave on for the recommended time before rinsing thoroughly. A Moisture Mask enriched with Shea Butter, Sunflower Oil, and Vitamin E provides additional hydration and protection after color application.
Shade Range and Real-World Options
In addition to Jet Black, Fade Resist offers a spectrum of rich, vibrant shades tailored for natural, textured hair. Honey Blonde provides a warm, luminous alternative that brightens dark hair, while Chestnut Blonde and Hazelnut Brown offer deeper, natural tones. Each shade aims to deliver fade-resistant color and shine, with gray coverage and conditioning benefits intact.
Consumer reviews and product listings show a range of availability and pricing across retailers, with best-seller status for several Fade Resist products. The collection emphasizes long-lasting color, nourishment, and suitability for women of color seeking salon-quality results at home.
Key Ingredients and Their Roles
Olive Oil: moisture and conditioning to support hair during coloring. Moisture Seal Technology: double conditioning power for enhanced protection. Argan Oil and Vitamin E: intensive nourishment from root to tip. Shea Butter and Sunflower Oil: hydration in the Moisture Mask.
Perceived Outcomes
- Vibrant, permanent color with up to 8 weeks of longevity
- Intense gray coverage
- Silky, shiny hair with enriched shine
- Protection for relaxed and natural hair during coloring
