The Paul Mitchell brand, officially John Paul Mitchell Systems (JPMS), was founded in 1980 by hair stylist Paul Mitchell and businessman John Paul DeJoria. The company was formerly located in Beverly Hills, California; its world headquarters is now in Wilmer, Texas, with its operations facility in Santa Clarita, California.
Origins and philosophy
WE'RE PROUD OF WHERE WE CAME FROMIt was 1980 when hairstylist Paul Mitchell and businessman John Paul DeJoria teamed up to start a beauty company unlike anything our industry had ever known. There are people that see things early, and that was a gift that Paul had. John Paul always had a knack for knowing what's relevant and how he can do it, and it didn't matter what anyone else thinks. He wasn't, and still isn't, afraid to take chances.
As soon as I got to Paul Mitchell, I quickly found out the most important part of our company was to support, honor and help the professional beauty industry, especially the stylist and salon owner. In the early days, you know what it was about Paul and Paul's leadership that struck me most? In 1982, I was in beauty school and Paul, John Paul and Jeanne Braa came in to do a hair show. Those three individuals changed my life that night.
The most precious moment of my career was meeting Paul Mitchell. I got the opportunity to open one of the first Paul Mitchell Schools, and I will never forget that moment. We've been a Paul Mitchell distributor since the early '80s with our father. We have grown with Paul Mitchell.
Brand values: style, sustainability, and support
GOOD FORTUNEOur co-founder John Paul DeJoria's inspirational rags-to-riches success story exemplifies the American Dream. From living on the streets of Los Angeles and selling encyclopedias door to door to becoming the co-founder of our global beauty brand, he has defied the odds to achieve success and share his success with others.
ALWAYS IN STYLEStyle is what you make it. From bold looks to natural-looking finishes with just the right amount of shine, we have products to do it all. Pair our collection of stylers, featuring options for every hair type and texture, with Paul Mitchell Tools to change your hairstyle as often as your outfit.
PEACE OF MINDPaul Mitchell Tools are built for style but made to last. After registering your tool, you’ll also be covered by a 2-year warranty* and have access to support from a dedicated team of professionals for any questions or concerns.
Product lines: tools and the Neuro+ Collection
INCREASED RECYCLABILITYSustainability isn’t a one-time event; it’s an ongoing evolution, and JPMS is dedicated to making a positive environmental impact. Paul Mitchell never ceases to amaze us with their new innovations, particularly when it comes to their styling tools. The professional hair styling brand recently introduced three new tools as part of its Neuro+ Collection-the Neuro Dry+, Neuro Curl+, and Neuro Style+-that are designed to elevate your blow-drying, curling, and styling experience. The Neuro Dry+ has already emerged as a fast favorite in the hairstyling community.
To learn more about this incredible trio of styling tools, The Tease connected with Paul Mitchell Artistic Director Paula Peralta, who has firsthand experience using them in the salon and on her many travels. Here, we chat about the Neuro tools’ unique features, the exciting styling possibilities that they offer, and her pro tips for heat styling. The Tease: Paul Mitchell recently just launched three new heat tools (the Neuro Dry+, Neuro Curl+, and Neuro Style+) as part of their Neuro+ Collection. Paula Peralta: One of the most exciting things about the Neuro innovation is the ease and versatility! A blow dryer that folds up for travel, a curling iron that can create waves, ringles, or a blowout effect, and a smoothing iron that smoothes and styles.
A closer look at the Neuro Dry+. Peralta: The Neuro Dry+ is permanently attached to my hand! The diffuser attachment is one of my favorites and creates perfect curls. The comb attachment makes braid prep or silk presses a breeze! The adjustable temperature and air flow has reduced my blowout time behind the chair. Not to mention, the folding feature makes on-the-go styling a breeze!
When it comes to heat tools, what factors tend to be the most important for hairstylists? Peralta: One of the most important factors is adjustable settings. A closer look at the Neuro Style+. Peralta: The Neuro+ Collection is incredible for everyone because you can adapt and adjust based on texture, density, or desired end result. A closer look at the Neuro Curl+. Peralta: Maintaining the integrity of the hair is the priority. I always recommend using a thermal protectant like Neuro Prime HeatCTRL Blowout Primer or Neuro Protect HeatCTRL Iron Thermal Protection Hairspray before any heat styling.
Quannah Chasinghorse styled by Paul Mitchell Artistic Director Paula Peralta for the 2024 Met Gala. Peralta: Quannah Chasinghorse’s braids and soft waves for the Met Gala were created with the Neuro Dry+ and Neuro Curl+. The barrel of the Curl+ is the perfect size and length to create soft texture on long hair. If you’re interested in purchasing the new Neuro+ tools, they are available for purchase in limited quantities at pro.paulmitchell.com.
Uses and practical applications
From beachy waves and defined curls to ’90s blowouts, Paul Mitchell Tools make anything possible. The Neuro+ collection enhances blow-drying, curling, and styling with features like foldable designs for travel, adjustable heat and airflow, and attachments that aid in braiding and precision styling.
These tools are designed to integrate with Paul Mitchell haircare products for optimal results, and the brand emphasizes protecting hair integrity during heat styling through thermal protectants and careful technique.
Historical notes and reach
JPMS has evolved from a startup in 1980 to a global professional beauty brand with a focus on education, salon partnerships, and innovative styling tools. Its headquarters and distribution channels reflect a broad international footprint while maintaining a strong emphasis on the professional beauty community.
Paul Mitchell Tools are built to last and supported by a robust warranty and professional assistance, reinforcing the brand’s commitment to reliability for stylists and salon owners.
| Tool | Key Feature | Primary Use |
|---|---|---|
| Neuro Dry+ | Foldable, adjustable temperature/airflow | Blow-drying, travel styling |
| Neuro Curl+ | Curl barrel versatility | Curls, waves, blowouts |
| Neuro Style+ | Flat smoothing plate | Smoothing and finishing |