Purple toning shampoo is a crucial product that helps ensure your clients maintain their bright, vivid, and freshly blonde hair color long after they leave your chair. Purple shampoo preserves that stunning “just out of the salon” look longer with its ability to fight brassiness and yellow tones in lightened hair, as well as make gray hair appear more vibrant. Purple shampoo is instantly recognizable thanks to its head-turning, highly saturated hue. Usually featuring a dark purple, violet, or sometimes a blue-ish tone, purple shampoo products are available in varieties both for salons and at-home color care. Purple-colored shampoos are designed with one main goal in mind: to help neutralize brassy yellow, orange, or copper tones that might appear in color-treated hair. These products are widely popular amongst people with highlighted or high-lifted hair who are looking to maintain their icy platinum or pale-toned blonde hair color at home.
But it’s not just for blondes-purple shampoo is also frequently used for these same reasons on gray, silver, and white hair, as well as a range of hair types. When purple shampoo is applied, it distributes its deep violet pigment across the hair-resulting in a color-correcting effect that helps neutralize unwanted brassy tones. This sought-after toning benefit is due to the fact that purple is located directly opposite yellow on the color wheel, allowing one color to essentially cancel out the other. Color-treated blonde hair naturally depigments and fades more quickly than other hair colors, often resulting in undesired brassy or yellow tones. Purple shampoo products can help combat these tones and allow your clients to preserve their desired cool blonde tone at home.
But is purple shampoo really only for blonde hair? Although purple shampoo is most popularly used for blonde hair that has been lightened using bleach, it can also be used to enhance the tone of other hair colors. As mentioned above, this type of shampoo works best on blonde and naturally gray or white hair. However, purple shampoo can be used on brunettes with sections of lightened hair as well, since they also face many of the same challenges as color starts to diminish. For example, purple shampoos can work wonders on brunette hair with golden highlights-like a sun-kissed balayage look-or even a lightened ombré style. It’s important to keep in mind that the results won’t be as dramatic or noticeable on darker locks when compared to very light blonde hair.
Since purple shampoo dispenses violet pigment into the hair, it is technically considered a toner-similarly to hair glosses and demi-permanent hair color. When incorporating purple shampoo into your client’s color maintenance routine, it’s important to ensure that it’s always applied carefully and for the correct amount of time. If left on for too long, purple shampoo may over-deposit its violet tones and leave a slight purple or silver hue behind. If this happens, a clarifying shampoo should help remove the residual purple tone over a few washes. These toning filters open a world of multichromatic possibilities and create flawless color. This gloss can be applied by a color professional in the salon once a week (especially for bolder colors). One excellent option for this is our RE/START COLOR Strengthening Purple Cleanser for blonde, bleached, white, and highlighted hair.
After coloring, toning, and shampooing your client’s hair, it’s generally best to avoid treating the hair for a few days. Purple shampoo usage will depend on the client’s hair quality and desired shade, but generally, it’s best used one to three times per week. Purple shampoo usage will also depend on the product you choose. For example, some purple shampoos are gentle enough for daily use, while others can be drying when used daily. Regularly incorporating purple shampoo products as part of your hair coloring method can help create beautifully bright, icy results for your clients. This violet-hued solution is one additional toning step that can make a big difference while also supporting cooler-toned hair color trends. Purple shampoo can be used on clients who come in between coloring sessions looking to refresh their color, as well as a shampoo option post-coloring.
If you apply it to hair that is already heavily lightened, it is best to remove it quickly so that no purplish tones are left behind. If the hair has balayage highlights and a darker base, we recommend leaving your purple shampoo on for a maximum of five minutes. When rinsing, if unwanted shades are still visible, the application can be repeated for a maximum of two minutes. Purple shampoo is a wonderfully useful weapon to use against unwanted yellow and copper tones. When used correctly and consistently, it can help your clients achieve their dream hair tone. These shampoos can be recommended to your clients for both at-home maintenance and in-salon toning treatments to refresh their color.
Avoid overusing purple shampoo the first time around by mixing in some regular hydrating or color-protecting shampoo with your purple shampoo. The constant battle of keeping the brassiness at bay can start to fade. You’ll find a range of pigments and exposure levels across different products. Purple shampoo is not for everyday use. Ideally, it should only be incorporated into your regular haircare routine once or twice a week. Using purple shampoo more frequently can dry out your hair and leave a build-up of pigment, causing an unwanted lilac tint that’s hard to remove and can make hair look dull instead of bright.
Two popular options for banishing brassiness and enhancing your blonde are toners and purple shampoo. Toners are versatile colour treatments used to neutralise unwanted tones in your hair, such as yellow or orange. Toners are typically applied by a professional stylist, ensuring precise colour correction. When applied correctly, toners can provide long-lasting results. You won’t need to use them as frequently as purple shampoo to maintain your desired blonde hair. Purple or Silver shampoos are easily accessible and designed for at-home use. Purple or Silver shampoo works by depositing pigment onto the hair, which cancels out yellow and orange tones.
How to Choose: Hair Maintenance: If you want a longer-term solution with more tailored results, toners are the way to go. They are perfect for achieving and maintaining a specific shade of blonde. Convenience and Quick Fixes: On the other hand, if you’re looking for an easy way to combat brassiness between salon visits, purple shampoo is your go-to product. Combo Strategy: Some people use both toners and purple shampoo. Toners help you achieve the initial colour, while purple shampoo helps you maintain it. In the battle of toners vs. purple shampoo, there’s no one-size-fits-all answer. The choice depends on your hair goals, maintenance routine, and personal preferences. For a fully customized, long-term solution, consider toners. If you prefer an easy, at-home remedy for brassiness and quick tonal adjustments, purple shampoo is your best friend. Whichever route you choose, remember that regular maintenance is the key to maintaining your stunning blonde look. And if you need expert guidance or assistance with choosing the right products, our salon is here to help.
- Professional solution for blonde hair.
- The ultra violet pigments help to tone and maintain blonde hair color.
- The light purple conditioner helps detangle and smooth processed blonde hair.
Silver Shampoo neutralises unwanted yellows. Purple shampoos wash out just like your regular shampoo! Like its purple cousin, blue shampoo isn't designed for everyday use. Instead, you can use it once a week as part of your existing haircare routine. If you’ve ever embraced the blonde life, you’re probably familiar with the struggle of maintaining those beautiful, icy, or ashy tones. Two popular options for banishing brassiness and enhancing your blonde are toners and purple shampoo. Toners are versatile colour treatments used to neutralise unwanted tones in your hair, such as yellow or orange. Toners are typically applied by a professional stylist, ensuring precise colour correction. When applied correctly, toners can provide long-lasting results. You won’t need to use them as frequently as purple shampoo to maintain your desired blonde hair. Purple or Silver shampoos are easily accessible and designed for at-home use. Purple or Silver shampoo works by depositing pigment onto the hair, which cancels out yellow and orange tones.
How to Choose: Hair Maintenance: If you want a longer-term solution with more tailored results, toners are the way to go. They are perfect for achieving and maintaining a specific shade of blonde. Convenience and Quick Fixes: On the other hand, if you’re looking for an easy way to combat brassiness between salon visits, purple shampoo is your go-to product. Combo Strategy: Some people use both toners and purple shampoo. Toners help you achieve the initial colour, while purple shampoo helps you maintain it. In the battle of toners vs. purple shampoo, there’s no one-size-fits-all answer. The choice depends on your hair goals, maintenance routine, and personal preferences. For a fully customized, long-term solution, consider toners. If you prefer an easy, at-home remedy for brassiness and quick tonal adjustments, purple shampoo is your best friend. Whichever route you choose, remember that regular maintenance is the key to maintaining your stunning blonde look. And if you need expert guidance or assistance with choosing the right products, our salon is here to help.
