Wigs have been around for millennia-and it’s clearly taken that long to perfect the technology. When you hear the word, it may conjure images of visible lace, a bob that’s slightly askew, or bangs that are just…wrong. But that’s not the case anymore, which may be one of the reasons so many women are experimenting with them right now.
“Wigs look much more realistic than they have in the past,” says Oprah’s hairstylist, Nicole Mangrum. “If you think back to the options of the ’60s, you knew they were wigs. Now you could see someone and you may never know. There are so many different textures, colors, and lengths to try-it’s a really exciting time to play.”
According to a recent research report, the global wig and extensions market is worth $5.8 billion and is projected to hit $13.3 billion by 2026. Examples of the fun, versatility, and self-expression that wigs offer are all over social media, with stars like Katy Perry, Lizzo, Kim Kardashian, and Cardi B frequently flaunting fabulous styles on Instagram. Now it’s your turn to get in on the fun.
Our info-packed compendium will help you define the differences (synthetic versus human hair, full-length versus closure), identify the right tools (yes, you may need a special shampoo), and find the best places to shop.
Glossary of Wig Types and Key Terms
Choosing the right option for you starts with knowing the key terms. Natural: Made from human hair, these wigs can be pricey, ranging from $350 to $4,000. But there are benefits to shelling out all that money: “You’ll get much more longevity from natural hair, which can last for months-even years-with proper care.” If it’s a more realistic look you’re after or you want to be able to style your wig as you would your own strands, human hair is definitely the way to go.
Synthetic: These wigs are fashioned from polyester or acrylic fibers, and, you can purchase a decent one for well under $200. But besides mere affordability, synthetic wigs do have other pluses. For one, they’re weather-resistant. “When synthetic hair is styled, you can pretty much walk outside in a hurricane and nothing will change.” Faux versions are also an excellent choice for commitment-phobes. “It’s a great way to experiment with different colors without spending a million bucks.”
The one major drawback: artificial hair isn’t as suited for everyday use and will start to show wear and tear sooner.
Lace-front: A lace-front wig is made with a thin piece of mesh attached to the front that allows for a more natural-looking hairline. “In the past, lace-front wigs were too pricey for the average person, but now you can buy inexpensive ones for $30. They’re not amazing, but for certain things they work.” The lace can be secured with glue or adhesive to prevent slippage, but pros suggest doing so with caution and carefully following the instructions. There are several types of lace-fronts you can choose from: Full-length: a lace-front wig that can be parted anywhere while maintaining the illusion of natural hair; Frontal: can be parted only in the front; Closure: stationary part in the middle or side, easier to install and less expensive than frontals.
Custom: For a 100 percent foolproof option, an expert designs and crafts a unit tailored to your head size, face shape, and tastes-a service that’s worth it if it fits your budget and lifestyle.
Stories and Real-Life Experiences
“I was in a rut and needed a change.” Javi Osei, going through a divorce, hoped that bringing fresh energy into her life would start at the top of her head. “Hair is so intimately tied to identity that a new style can really impact your confidence and perspective.”
To give both a boost, Upgrade Boutique created the Diana Ross-inspired Afro and the long, wavy look (priced at $710 and $1,040; upgradeboutique.com). “I love both,” says Javi. “I never wear my hair lighter, so it was nice to try a different color. I’ve worn the long wig many times since the shoot, and I always get compliments.”
Christina Benitan’s switch from brunette to a lighter color aimed to mask gray, but peroxide caused thinning from breakage. “My hair thinned substantially due to breakage from the peroxide,” she says. “That’s when she became open to wig wearing.” Christina adds, “I learned how easy it is to put on a wig-and how ‘real’ the results are.”
The Best Places to Shop for Wigs online
It’s 2022, so you can order a wig online and receive it the next day. The challenge is figuring out what to buy by peering at an image on a computer screen. Our pros recommend sites that offer real help. “Give the customer service rep your measurements, ask what they’d recommend, and ask lots of questions.” Getting a clearer picture of what’s out there can help you zero in on what will work for you. “Go online and check out reviews. YouTube is an excellent source of information-there are a lot of influencers that produce content about wigs and textures.”
Upgrade Boutique sells high-quality extensions and mostly custom natural wigs made using inspiration photos that you upload to the site. Users can track the wig-styling process and request changes. Brilliant! Mayvenn offers guidance the entire way, helping shoppers pick a style and then connecting them to local stylists for cutting, coloring, installation, and upkeep. (Bonus: If you choose a stylist recommended by Mayvenn, they’ll cover those costs.) Hairdo is equally useful: The site provides well-produced tutorials to help consumers master the basics of wig care and styling.
Chloe Morris, 31, knows what every curly girl does: Sometimes spirals have a mind of their own. “It’d be great if I could just get up and go,” she says. Professional stylist Frank Campanella gave her two styles-an icy blonde layered look and blown-out waves ($139 and $425; thewigcompany.com)-that would normally require hours in a professional’s chair. “I initially worried I couldn’t pull off the looks, but I ended up loving the final selections.”
Styling and Wearing Your Wig
A little zhuzhing can help make your wig look more natural. When you get your wig home, take it out of packaging, give it a good shake, and then finger-comb it. Wigs can get squished in the box, and shaking them restores the oomph.
If you have a nice wig you plan to wear regularly, experts say it’s worth investing in professional customizing to suit your face. Your regular hairstylist can handle it or refer you to someone in their network. “If you get your wig even lightly cut and styled by a professional, it will look so much better.”
No matter what, prep your hair before you put on your wig. Braids or pin curls help keep your hair flat against your head, then slip on a wig cap for protection against friction. You can also try a silicone band like Wigyy Wig Grip Headband to keep full, non-lace-front wigs in place. Treat human hair as gently as your natural hair.
Styling options depend on wig type. Human-hair wigs can withstand heated tools and regular products since they’re real hair strands. If you often use hot tools, spritz on a heat protectant. Synthetic wigs offer less flexibility with heat and may not hold curls as long as human hair. Avoid harsh chemicals and oils that are hard to remove. Always follow manufacturer instructions for care tips and products.
Care and Maintenance: A Quick Guide
Detangle before washing: set the wig on a foam or canvas head and work from ends to roots with a wig brush or wide-tooth comb. Wash every two weeks or every 10-15 wears for many synthetics; human-hair units don’t necessarily require special products, but some synthetics need specific care products to prevent color fade and heat damage. Gently lather, rinse, and condition the ends. Let the wig air-dry on a mannequin head. Avoid piling on styling products, as overuse shortens the wig’s life.
Replacement: If a wig becomes matted, thin, or can’t hold a style, it’s time to replace. If only the lace is destroyed, replacement may be possible.
Wig Sizing and Cap Constructions
Wigs come in different sizes: small-cap fitting heads from 20 to 21 inches, regular, and large. There are two main types of wigs: synthetic and human hair. Cap construction matters; some caps are nylon-lined and can cause scalp sweat. Lace wigs with frontals or closures offer varying levels of parting versatility, from full-length to frontal to closure. If you’re new to wigs, a closure wig can be a great entry point.
When you’re choosing, consider your face shape, lifestyle, and budget. For some people, a wig cap is a good investment, especially for sensitive scalps, acting as a protective barrier and helping to keep the wig secure and comfortable throughout wear.
Practical Steps to Get Started
First, decide on the style you want-something similar to your natural hair or a bold new look. This helps you decipher which cap construction is best. If you suffer from hair loss, lace-front wigs can help with a natural look and secure fit. Consider a non-slip front strip on many lace-front wigs for stability. A good choice for beginners is a closure wig, which is easier to install and more affordable.
If you’re shopping in person, many stores offer private fittings. Online, look for brands that provide helpful customer support and guidance, and read reviews from other buyers. Trying on different wigs and getting professional advice can significantly reduce buyer’s remorse.
Putting It All Together
Finding the perfect wig is not as hard as it may seem. With the right knowledge about hair types, cap constructions, and reputable retailers, you can choose a wig that looks natural, fits comfortably, and stays in place throughout the day. The wig world today offers endless textures, colors, and lengths to suit every mood and lifestyle.
