As if you needed another reason to make a trip to Ulta Beauty and rack up some more Ultamate Rewards points, this comprehensive line-up of 18 hair-care standouts is now available at the beauty superstore, all conveniently easy to buy under one roof. To sweeten the deal, they also happen to be Allure Best of Beauty award winners. Consider it a complete compilation of some of the best hair treatments and hair stylers out there, as it includes a mix of recent winners and classics products from years past. There’s an in-shower styler that will totally change the way you air-dry your hair, a curl cream that keeps your spirals light and bouncy all day long (and the day after, too), a mess-free texturizing powder that adds sky-high volume to even baby fine strands... there’s really something on this list for everybody regardless of hair type and texture. And since each and every one has won the Allure seal of approval, whether it’s a hairspray or a pomade, you know it’s gonna be good.
Looking to revamp your haircare routine in preparation for the humid days of summer? Ulta’s spring sale, the so-called Gorgeous Hair Event, is the first place you should look. For the next three weeks, the beauty retailer is offering 50 percent off everything from Klorane shampoo to Chi straighteners. But instead of a traditional sale format with everything being discounted at once, each day brings a new batch of half-off savings-think of it like an advent calendar, but instead of little pieces of chocolate, you get a smooth, shiny coiffure. Here, we’ve broken down the best products and tools to keep an eye on during each day of the sale:
May 11-25: Daily highlights and notable finds
May 11: This volumizing mousse has built-in heat protection and a surprisingly good amount of hold-perfect for a summer blowout. May 12: Dealing with stress-related hair loss? These vitamins are the real deal. May 13: We love the citrusy jasmine scent of this refreshing shampoo. We love the peony flavor in particular. May 20: Made with jojoba and olive oil, this deeply moisturizing mask is an ideal weekly treatment for all kinds of hair textures. May 21: Save a few trips to CVS by investing in large-format versions of your favorite shampoos. This volumizing shampoo promises a 70 percent lift after one use. May 22: This luxe leave-in conditioning treatment adds shine and moisture while protecting from heat damage. May 23: This lightweight, plant-based conditioner is made with marine ingredients like sea kelp and spirulina. Perfect for an outdoor shower by the beach. May 24: Help heal damaged strands while you sleep with this innovative overnight mask, which is meant to be applied to dry hair to smooth, detangle, and shine. May 25: You may think of aloe vera as sunburn cure, but its hydrating, soothing properties go a long way with dull, thirsty hair.
Must-have hair care products are essential to support a healthy routine, and Ulta Beauty offers a wide range of top-rated items for all hair types and concerns to help your hair look and feel its best. Shampoo and conditioner form the core, with options from cleansing to nourishing to color-safe formulas. There are also specialized products like dry shampoo, co-wash, and leave-in conditioners designed to address multiple concerns in a single routine.
Hair color options range from subtle root touch-ups to bold trend colors, including semi-permanent and temporary shades. Ulta Beauty also provides a virtual hair color try-on tool to preview looks before you commit. For styling, products and tools such as hairspray, volumizing mousse, hair gloss, and texturizing spray can help you achieve lasting shapes and textures, while heat protection remains essential whenever heat styling is involved.
Accessories like headbands, clips, extensions, and elastics complete the look, offering both practicality and personal flair. Hair cutting tools-shears, clippers, and trimmers-keep length and shape tidy between salon visits. The Salon at Ulta Beauty provides appointments for various services, including hair trimming and coloring, in addition to a wide range of other beauty services.
To help you navigate seasonal needs, Ulta’s Gorgeous Hair Event is presented as a calendar of daily deals, each hand-picked to highlight standout products that deliver measurable benefits like increased volume, moisture, shine, and protection from heat or environmental stressors. The hub also offers expert guides, product recommendations, quizzes, and updated trends to tailor a regimen to your hair type and lifestyle.
Shampoos and conditioners remain foundational, with options such as dry shampoos and deep conditioners that address dryness, damage, and color-treated hair. Hair care quizzes guide you toward personalized product sets, while a range of hair treatments-from oils and serums to masks and leave-in formulas-support long-term health and styling results. For those seeking a complete routine, mixing and matching products can address multiple concerns in a single customized plan.
In addition to adult products, Ulta Beauty is expanding its Kids hair care line to include gentle formulations for young hair types, ensuring scalp health and comfort for all ages. Find an Ulta Beauty near you or shop online to access cleansers, styling products, treatments, and more.
Guides, quizzes, and a confident shopping experience
Unlock your hair’s full potential with Ulta Beauty’s library of hair care guides, quizzes, and expert product recommendations. Whether you’re a hair novice or a seasoned enthusiast, we’ve got everything you need to achieve healthy, beautiful hair. Expert Guides: Learn valuable hair care tips and tricks from our beauty gurus. Our guides are designed to help you establish a personalized routine that addresses your unique hair type and lifestyle concerns. Targeted Product Recommendations: No more product confusion! Explore our curated selection of top-rated hair care products from Ulta Beauty. Find the perfect shampoos, conditioners, treatments, and styling products to achieve your hair goals. Quizzes for Personalized Care: Take our interactive hair quiz to receive personalized product recommendations based on your specific hair type and concerns. Stay Updated with the Latest Trends: Our hair care hub is constantly updated with the latest hair trends, seasonal tips, and newest products to help you achieve your best hair ever.
Shop with Confidence at Ulta Beauty: We are committed to providing you with the highest quality hair care products and expert advice. Ulta Beauty offers a wide range of effective and reliable hair care solutions to help you achieve your haircare goals.
FAQs and practical tips
What are the best practices to achieve healthy hair? Know your hair type, wash smart, condition love, heat styling with protection, be gentle with detangling, eat healthily, stay hydrated, and trim regularly. The Salon at Ulta Beauty offers hair trim or cut appointments that can be conveniently scheduled online. How often should I wash my hair? The ideal schedule depends on hair type and scalp condition, with oily hair ideally washed more frequently and dry hair less often. What is the order for hair care? Wash, condition, treat, detangle, style, and dry, prioritizing gentle handling and heat protection when using hot tools.
Remember, these guidelines and products aim to support healthy, vibrant hair through a combination of proper cleansing, conditioning, targeted treatments, and protective styling practices.