Even if you shampoo and condition with products that are ideal for your hair type, you may still struggle to achieve the results you desire when it comes time to style. With styling products, you can improve manageability and make your hair easier to shape and mold. The right styling aids can also boost the staying power of your hair.
Why choose AXE for styling needs
Walgreens can help you find the best styling products for your particular hairstyle. We stock an extensive selection of styling aids with options for men and women of all hair types and lengths.
Texture and hold: a quick landscape of AXE options
Mousses are one option. When you dispense a mousse, its creamy formula becomes aerated by its packaging. Only want a volume boost? Serums are multitasking styling aids that provide a number of benefits. By creating a seal over the hair strands, serums can reduce flyaways and diminish frizz. Plus, serums provide protection from heat when you're blow drying, flat ironing or curling your hair.
Like to wear your hair in highly sculpted styles? Pomades and gels can help you achieve the results you desire. Both types of products greatly boost manageability but offer different types of results. With a pomade, your hair will remain tightly in place but can still be molded and shaped for restyling. Leave-in conditioners are formulated to supply extra moisture. By hydrating hair, leave-ins promote softer, more manageable locks and lower the likelihood of frizz, flyaways, breakage and split ends.
Looking for a way to boost your waves, ringlets or coils? Styling aids for curly hair are the solution. These products come in a number of forms, including serums, creams, lotions and sprays. Curl enhancers typically work by encouraging the formation of bonds between hair strands that allow curls to form. Once you have your hair perfectly styled, hair spray can help you ensure that it stays in place. Hair spray can be spritzed or sprayed directly onto the hair. As it dries, it hardens, causing hair to become stiffer. As you shop for hair spray, pay careful attention to the amount of hold that different products offer.
AXE products at a glance
- AXE Natural Look Texturizing Hair Pomade Styling Cream for Men Medium Hold, 2.64 oz
- AXE Messy Look Hair Paste Flexible Medium Hold, 2.64 oz
- AXE Styling Clean Cut Look Pomade Classic 2.64 oz
- AXE Hair Pomade, Messy Look Matte Wax, 2.64 oz
- AXE Max Hold Hair Styling Gel Alcohol-Free, 5 oz
- Axe Styling Shine Enhancing Hair Pomade, Travel Size 2.64 oz
- Natural Look Understated Cream by AXE for Men - 2.64 oz
- AXE Hair Paint Temporary Color Styling Paste Red 2.3 oz
- Axe sStyling Signature Clean Cut Look Perfect Control Classic Pomade 2.64 oz
Product highlights and typical use cases
AXE Natural Look Texturizing Hair Pomade Styling Cream for Men offers a medium hold with a natural finish, suitable for creating relaxed textures without stiffness. The AXE Messy Look Hair Paste provides a flexible medium hold ideal for tousled, casual styles. For classic, well-defined looks, the AXE Styling Clean Cut Look Pomade offers dependable control with a polished finish. The AXE Hair Pomade, Messy Look Matte Wax gives a matte sheen while keeping hair in place with a medium hold. For those seeking a strong, all-day hold without alcohol, AXE Max Hold Hair Styling Gel is a solid option. Travel-size Shine Enhancing Pomade adds a glossy finish and shine on the go, while Natural Look Understated Cream delivers subtle hydration for a refined, low-contrast look.
Prices vary by product and option. For example, AXE products commonly appear with current prices around $7.88 and sometimes discounted from higher MSRPs, with per-ounce costs typically in the $2.99/oz range for standard 2.64 oz bottles. The Max Hold Gel is often listed at about $5.71 for a 5 oz bottle, reflecting a different price tier and packaging.
How to pick the right AXE styling aid for you
- Define your desired finish: matte, natural, or shiny.
- Choose based on hold level: light, medium, or strong.
- Consider hair type and needs: frizz control, curl enhancement, or strong hold for structured looks.
- Match with your routine: quick morning styling or longer-lasting, all-day hold.
Like all styling products, application technique matters. Start with a small amount, warm it between your palms, and distribute evenly through slightly damp or dry hair depending on the product. Reapply in small increments if you need more hold without overloading the style.
Practical tips for prolonging style and protection
Use serums or leave-in conditioners to reduce frizz and shield hair from heat during styling. If you aim for sculpted shapes, pomades and gels can provide robust control while allowing restyling flexibility. For waves or curls, look for curl-enhancing formulas that promote bond formation between strands. Always balance hydration with hold to maintain a healthy appearance without weighing hair down.
When shopping, consider the total value and how often you style. The selection includes options for traditional pomades, modern pastes, and alcohol-free gels, each with different textures and finishes to match your routine and lifestyle.

BUDGET STUFF EP. 3: AXE | Understated Cream, Flexible Paste, & Matte Wax Review
Not used in this article per guidelines.
In addition to products, practical knowledge about hair types and finishes helps tailor choices to individual needs, ensuring you get the most out of AXE styling aids.