There are hundreds of mascaras currently available - from lengthening to thickening and lash defining - it's not easy to make it into the limelight. So you already know, if it's caught my attention, there's got to be something special about it and that's exactly what Fenty Beauty did with their latest launch. Delivering everything I want in a single black tube, Fenty Beauty's Hella Thicc mascara is officially my new go-to eye makeup product.
Multifunctional formula that delivers on volume, lift, and drama
When it comes to choosing mascara, I like to use formulas that can do multiple things at once. If it offers volume and curls, I'm all for it! Thickness and length? Sign your girl up! And the Fenty Beauty Hella Thicc mascara formula offers all that and more. With just a few swipes, I got thicker and bolder lashes (my colleague even mentioned how amazing they looked right after I put it on).
If you're wondering what makes this mascara so different from other volumizing formulas, let me break it down. First, the unique formula has an ultra-creamy texture crafted to give the lashes lift and volume without weighing them down. The tapered brush was also designed to reach into all the inner corners and creases of the lash line to coat each hair thoroughly. I also loved how it made my lower lashes look darker and longer.
The formula was also developed with all lash types in mind. From short to long to fine and dense, the mascara was tested across various lash types to ensure it could perform well on everyone.
Shade, wear, and removal - what to expect
I really like how dark the 'Cuz I'm Black' shade is, too. I feel like the color gives off a more defined and sultry kind of look. The wear time also gets an A+ from me. I tested it out for about eight hours (went to work and attended an event after) and had no complaints. The mascara did not smudge or run and kept my lashes looking super bold throughout the entire day. The only con was that it did take some extra rubs to remove all the product while washing my face at night, but that's no big deal.
If you enjoy creating dramatic eye makeup looks, this will definitely be the mascara for you. All products and services featured are independently chosen by editors. I didn’t love Fenty Beauty‘s first mascara, Full Frontal Volume, Lift & Curl Mascara. It’s a fine mascara but nothing life-changing or up to the level of Robyn Rihanna Fenty. Well, Fenty Beauty Hella Thicc Volumizing Mascara just changed everything.
Performance in a crowded market
As a mascara obsessive myself, I knew I had to give it a shot to find out if it’s worth the hype. These ladies know mascara. I’ve watched them review hundreds over the years so I trust their expertise. And they all loved it. You can see how dramatically longer and thicker Katie’s lashes get. Jackie showed us how to get the perfect full lower lashes using the mascara vertically, and Rose said, “It’s really pretty,” though she admits it provides more volume than separation.
I like a really thick, heavy mascara that provides drama quickly in just a few swipes. My OG favorite, Marc Jacobs Beauty Velvet Noir Major Volume Mascara, got discontinued when the brand went under. Without curling my lashes or even using a real mirror (this is a real review!), I swiped a few layers of Hella Thicc Volumizing Mascara onto my bare lashes. I was with a friend at the time who was looking for a new mascara. When I tell you I put no effort into applying this mascara, I mean it. And it looked so good. My lashes were long and thick for the entire day. Seriously, it didn’t clump or flake at all.
It’s also interesting that Hella Thicc Volumizing Mascara is a dollar or two less than most mascaras at Sephora. It’s not a big difference but every dollar counts, right?
Fenty Beauty Hella Thicc Volumizing Mascara - review, tutorial, first impressions #fentybeauty
Overall, Hella Thicc delivers a compelling blend of volume, lift, and deep color with a comfort level that lasts from morning to night. For anyone chasing a quick, dramatic eyelook, this mascara stands out in a saturated market and can become a reliable go-to option.